Price
The price of the product you are signing up for is obviously extremely important, especially for a small business. Most cloud-software based platforms have subscription plans where you pick the plan that suits your business size, price point and requirements. But look out for hidden fees associated with getting a website online such as processing and hosting. Ensure that you are aware of the full price of the entire package and the frequency of the payments so that no surprises come your way.
Do not be tempted to sacrifice options you really need for a cheaper price as your online platform holds the same significance as a brick-and-mortar store and so you need to ensure it is as professional, welcoming and functioning and something you are proud of.
Plugins
Plugins are essentially your tools for business so it is advisable to consider carefully what you already use and what you like about other e-commerce sites. These plugins do a lot to facilitate the ease-of-use of your site which will make your life simpler and your customers will also appreciate it. Some areas where plugins can be considered are:
- Accounting
- Loyalty program
- Email/contact
- Shipping/returns
Primed words
Search Engine Optimisation (SEO) is a vital part of writing copy for websites. This aims to get a website ranking highly in a search engine based on the word choices in its text. An e-commerce site should certainly be using SEO where possible, especially as you try to build your customer base and tempt them from the competition. One feature that could boost your website visibility is incorporating a blog.
Phone-friendly
Mobile purchases, where consumers buy goods directly from their smart phone, is on the rise. The majority of internet searches are reportedly done through a mobile platform with many of these searches resulting in a sale from the same mobile device. This means that there is a massive audience out there to appeal to if your website is phone-friendly. An e-commerce website should have a compatible mobile website in order to capture the digitally savvy audience.
People-focused
As with any successful business, an e-commerce venture needs to remain focused on people, your customers and your staff. E-commerce, due to its accessibility, never closes its doors for the night while everyone gets a well-earned rest; it is perpetual. Therefore, ensure that you build down time into your schedule and those of your staff so that everyone can still operate at full capacity.
Your business also must remain focused on your customers. In e-commerce, this equates to answering queries in a prompt and friendly manner, ensuring inventory stock is always available so that orders can be efficiently dispatched and if things go wrong, you take it seriously and try to solve their dilemma for them. Customer service goes a long way to building brand loyalty.
Protection
This is a vital component to your e-commerce site, both for your company and your customers. Your customers need their payment details kept safe if they are going to trust you and then purchase from you. Therefore, ensure which ever platform you choose is compliant and preferably supports HTTPS/SSL. Most cloud-based softwares have strong encryption to avoid data leaks but it always pays to check!
Profitability
Finally, although it is important to ensure you are not paying for unnecessary fees in the beginning, it is also important that you dream of being profitable and seeing growth in your business. When you are choosing your platform, ensure you find one that does not charge you for unnecessary extras when you are starting out, but can support and grow with you as you become more profitable and expand your reach.
